Analytics Engines

New information and Communication technologies are placing a massive and increasing amount of data at our disposal.  We often fail to utilise such emerging data effectively to improve our understanding and decision-making.  Analytics is a powerful new business concept that seeks to promote more evidence-based and systematic decision-making using a variety of established and emerging techques.

This program of research is seeking to develop and implement an approach to analytics that utilises the specific, significant capabilities of a particular digital technology – the video game engine. A video game engine is the kernel of coding used to drive a collection of actual game implementations. There are various forms of video game engine. We use the CryENGINE. This provides extremely high performance graphics capabilities to render moving photorealistic scenes in realtime 3D with associated surround-sound audio and tactile feedback to the user. CryENGINE games are characterised by the use of an avatar which allows the user to see and be seen as a person would conventionally occupy a space (ie. bound to one's own body), and to do this in concert with a multitude of other users. Artificial intelligence and social dynamics are also incorporated to provide additional agency and group behaviour renditions as required. Of particular interest is the rapidly developing capacity for certain forms of engine to harvest, process and represent to the user in real time a myriad of data input sources, ranging from live video streams, spacial scanning devices, web feeds, databases, building information models, blogs, third party software and largely anything digital.

The use of CryENGINE as an analytics engine is unique to our work. We see a broad and compelling scope for the application of such analytics engines, to probabilistic cost control, design generation, development planning, user engagement and more.

Please refer to our current projects for further details, or contact us to discuss how an analytics engine technology might improve your key performance outcomes.